Donor-centered fundraising aims to foster longer-lasting donor loyalty and encourage more generous contributions. The focus is on making donors feel central, considering their preferences, and building trust with the nonprofit organization they support.

Essential donor interests in donor-centered fundraising include:

1. Swift and relevant confirmation after a donation is made, allowing donors to choose whether they want acknowledgment.

2. Assurance that donated funds are used specifically for the intended purpose, with transparency on how contributions support programs or projects.

3. Collection of only necessary personal data, respecting donor privacy and providing the option to opt out of data sharing.

4. Empowering donors to decide how communication takes place through preferred communication channels.

5. Transparent information during the giving process, ensuring donors are well-informed about the organization and its initiatives.

6. Providing updates for donors who wish to know the impact of their contributions through reports or annual accounts.

7. Rejecting the notion of donors as mere “cash machines” and recognizing their individual importance.

8. Valuing all donors, regardless of the size of their contributions.

9. Acknowledging that gaining donor trust is the responsibility of the nonprofit organization.

10. Allowing donors to define what constitutes a “major” gift based on their perspective.

11. Ensuring donors feel seen, heard, and appreciated, with easy access to express their wishes.

12. Giving donors a say in the organization’s operations, allowing them to shape their relationship with the charity.

13. Emphasizing that donations are voluntary and should be considered gifts without mandatory consideration.

14. Making canceling permanent donorship easy and accessible through the nonprofit’s website.

15. Respecting a donor’s decision to say “No” and avoiding persistent attempts to convince them otherwise.

16. Acknowledging oversight of charities in the Netherlands, with fundraising organizations supervised by entities like the CBF.

17. Promoting a level playing field in the nonprofit sector, avoiding exclusion among charities.

18. Offering various payment methods with consumer protection to accommodate donors’ preferences.

19. Allowing donors to contribute using legal tender, including cash, for those who prefer traditional methods.

20. Supporting innovation in the nonprofit sector by avoiding unnecessary regulations that may hinder new initiatives.

These principles are based on The Donor Bill of Rights and The Donor Promise, adapted for nonprofit organizations in the Netherlands.